Performance Marketing Tool

New

SUNY

Location

NY (Binghamton)

Posted

Aug. 01

Deadline

Aug. 20

Source & Summary

Summary

Binghamton University seeks a performance marketing tool/platform designed to target high school and transfer students via Connected TV and streaming campaigns. The solution must provide data-driven marketing, audience targeting by interest and location, integration with Slate, and analytics on engagement to optimize recruitment strategies. This discretionary procurement contract term is one year. 
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Due: August 20, 2025

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